So far I’ve been silent on the horrorshow that is Goop – Gwyneth Paltrow’s bullshit-engine which advocates wellness ‘treatments’ designed to cure you of your money. She recommends anything from vaginal steaming (argh) to jade eggs, making ludicrous claims about how these things can help you ‘detox’ and generally improve your life. I haven’t bothered with it until now, but my Twitter feed is currently packed with news and snark about ‘Goop Lab’ – her new show where she demonstrates some of the pseudoscience she’s trying to flog you – so I’d feel negligent if I didn’t write something. What’s more, I recently realised this problem isn’t limited to Goop: a sex toy website that I otherwise have a lot of time for has started peddling weird bullshit along with its jade eggs, and it breaks my fucking heart. Let’s start by tackling jade eggs and other cuntstones, and why the dodgy claims about their magical powers aren’t just ‘harmless fun’. I’ll save vaginal steaming for another angry day.

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