If you hate graphs and stats and nerdy things, please look away now. If you run a sex blog, or you’re just curious as to how one works, step a little closer.

I’ve always had a theory, based on what I tend to see on Twitter and Facebook, that despite billing this as a sex blog, the most popular posts are actually the ones that are fairly tangential to sex acts themselves. Posts about feminism, dating, the Friend Zone – anything that falls roughly into the category of ‘ranty ones.’ These posts tend to get more retweets, shares, comments, and all the things that a wanky social media manager would irritatingly call ‘engagement.’ But when it comes to traffic, the filthy blog posts get far more, by quite some margin.

When I’ve chatted to other bloggers about this on Twitter, some of them have been as curious as I am. If you’re a sex blogger, is it worth sprinkling some politics in with your filth? If you’re a different kind of blogger, is it worth expanding your reach with some well-targeted sex chat?

And, the thing I’m most intrigued about: despite occasionally being annoyed when I link to filth, are people on Twitter actually more likely to click a link if they think it’s #nsfw?

Let’s have a look.

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