Gentlemen, start your engines, because it’s your turn now. Pull down your trousers, hold your dicks aloft, and start wiping them with special cock-cleansing wipes.

That’s right – worry no more. Having ridiculous expectations about your body is now no longer confined to women. And in case you were wondering, there’s also a product for your balls.

Femfresh social media fail

Last week I wrote about Femfresh – that delightful ‘feminine hygiene’ product that purported to ‘woo hoo your froo froo’ with ‘PH-balanced’ wipes, cleansers and sprays. Lovely.

Since then they’ve had something of a PR nightmare, as the Femfresh facebook page has suffered an onslaught of mockery dished out by a human race which, thanks to this, I now have a lot more faith in. Ladies and gentlemen of facebook: I salute you.

If they’ve taken it down, the Wallblog has screenshots.

What’s the point of shouting?

I feel a bit sorry for Femfresh now – yes, they’re peddling a hatefully unnecessary product. But then, so are Tampax – they sell scented tampons. So are Vagisil and Carefree. And yes, so are Freshballs and Fellaswipes.

While it’s great that one of these companies has taken a bit of a battering over a product that is designed to make us feel shameful about the natural genital smells humans produce, the reporting has been a bit confused on the issue.

The lead story (on blogs like The Wall and HuffPo) has been ‘Women start a backlash because a marketing company called their fanny a ‘la-la.” And that’s not strictly the case.

Firstly, it’s not just women. Men are offended by this shit as well – and why wouldn’t they be? Men no more call it a ‘la-la’ than they’d call their dick a ‘dinkle.’ Just because the childish words used in Femfresh’s campaign are about vaginas, that doesn’t mean that you need to have a vagina to recognise how ridiculous the campaign is. There were plenty of men on their facebook page too.

Secondly, people aren’t just angry because a company referred to vaginas as ‘la-la’s. Or ‘nooni’s or ‘kitty’s, for that matter. This language is offensive and patronising, sure, but most of the comments on the page seem to be surrounding the product itself. The misery of discovering that there was yet another thing we were expected to do to our bodies to sanitize them and prettify them before we’d be allowed out in society.

The bright side of Femfresh

I am disgusted by these products – vaginal sprays, dick wipes, scented tampons – and I am disgusted that we live in a world where people are paid to persuade us that they’re necessary.

But I’m actually pretty happy that this happened. We could have watched the next few weeks go by, occasionally making angry comments about the ads plastered on phone boxes or facebook updates about being ‘proud of your pom-pom’, but we didn’t. A huge bunch of people stepped in and gave what Femfresh – in their characteristically euphemistic way – calls ‘feedback.’ They started a massive, angry, stamping kickoff, and told them that we don’t need their bullshit.

So whether you’re male or female, the next time you see an ad or a website for ‘intimate hygiene products’ that tries to persuade you your body is disgusting and unnatural, remember that you’re fine as you are. Not only do you not stink, but the people who think you do just got utterly owned on facebook.

God bless the internet.