This week, an egregiously terrible advert by Crown Paint has attracted criticism for peddling the narrative that women who don’t want to have children will probably change their minds one day. As a woman who has been very open about the fact that I don’t want kids, and is now rapidly approaching a point where that choice stops being a choice and becomes an inevitability, I thought I’d weigh in.

If you’re keen on having children and are currently struggling with your own fertility journey, you might find this post upsetting. 

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