Hi everyone: welcome to this, the meeting in which we aim to rebrand feminism, an exercise that countless people have insisted is vital. As a feminist, I’m often told that the word needs to be changed, or that feminism’s image must be improved, and because I’ve heard the phrase ‘rebranding feminism’ at least seven hundred times over the course of 2014, I thought 2015 should be the year we roll up our sleeves and get on with it.

Please take a seat, help yourself to coffee, and try not to fight over the chocolate biscuits.

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